← Concept IndexDEFINITION WHY IT MATTERS COMMONLY CONFUSED WITH SOURCES
Deepfakes, scams, and synthetic media
Also called: voice cloning fraud, impersonation
Synthetic images, audio, and video convincing enough to impersonate real people — used for fraud, non-consensual imagery, and disinformation.
It breaks the old rule that seeing or hearing is believing. Everyday defences matter: verify through a second channel, agree on a code word with family, and slow down when a message creates urgency.
Obvious fakes. The dangerous ones aren't cartoonish; they're mundane — a familiar voice asking for a gift card, a video call that looks real enough.
- Recommendation on the Ethics of Artificial IntelligenceUNESCO · 2021-11-23
First-pass citations, limited to primary sources; a reviewer will broaden and verify these before this entry leaves draft.