Tone and voice

Also called: style, sound like me

DEFINITION

Directing how the output should sound — formal or warm, plain or technical — and, when writing in your name, keeping ownership of the words rather than shipping generic model prose.

WHY IT MATTERS

Tone is easy to get and easy to overlook. And when text goes out under your name, the responsibility for it is still yours: the model drafts, you decide.

COMMONLY CONFUSED WITH

Audience. Audience is who it's for; tone is how it sounds. They usually move together but you can set each.